If you're in the Edmonton area this weekend, be sure to visit Sherwood Park Mall as Bellissima unveils their new Concept Store. The women's' fashion retailer, has been working with JWA over the past several months on a bold new direction for their brand, interior design and customer experience. With 25+ locations across western Canada and several more in the works, Bellissima is a rapidly expanding retailer. If you can't make it to Sherwood Park, hang tight as the new concept stores will begin appearing across Alberta and BC in the coming months.